Adulting made assembleable
First of all, what is “adulting”?! Well, it used to be that when one turned 18, adulthood began in a slow roll. You go to college or start working, start paying the bills, plan to buy a house, maybe even meet the love of your life and start a family.
Fast forward to 2025, the lines have blurred. Many of those who were previously considered adults now feel like they’re just pretending. A study conducted by the educational non-profit, Life Happens, found that only 11% of Gen Z-ers feel like adults. The act of being an adult is hard and that’s where IKEA comes in. They don’t just make it easy, they make it assembleable. Think adulting in a box.
