Own The Moment
People think you need a reason to dress up, but what if dressing up IS the reason?
Don’t dress for other people. Don’t dress to impress. Dress up because it feels f***ing GOOD, it’s empowering. With a designer repertoire at your disposal, what does it cost to go full glam? NOTHING. Show up, show out, and own your moment.
TV
OOH
Social
We encouraged fashionistas to make those mundane moments theirs.
