OverSee without Overstepping

Life360

When parents can't stop worrying about their kids, they turn into amateur detectives and nobody wants to be that parent.

That’s where Life360 comes in, transforming parental worry into confidence. Instead of constant questioning and check-ins, the app gives parents the information they need to oversee without overstepping.

TV

OOH

Social

We encouraged fashionistas to make those mundane moments theirs.

PR